Brazilian Bikini blog

"To empower women and men to fulfill their entrepreneurial aspirations to resell the best Brazilian bikinis in the world."

Random thoughts, quotes, and tips that affect me on a personal and professional level.

We're not keen on granting exclusivities because it's complicated to manage in a global Internet environment. On the other hand, we realize some countries and islands warrant the protection of their territory in order to excel with the full backing of their supplier.

We don’t believe it’s worth pursuing if quantities entail anything less than 2000 bikinis over a period of 12 months. But, if you insist it's the only way to conduct business in your country we’d grant exclusivity provided you offer a viable business plan outlining your intentions to finance and sell “X” number of bikinis on an annual basis.

The truth is we prefer working with one credible distributor than many smaller ones for logistical and practical reasons. Ideally, the company would have to be a registered business with an established distribution channel, sales team and proven track record. The purpose is not to set high obstacles but avoid any misunderstandings in our working relationship such as not being able to meet agreed upon sales targets. Obviously we’d grant discounts on quantities and assure you that we wouldn’t sell to anybody else in your country. Initially, you’d have to purchase at least 1000 bikinis to demonstrate your intentions are serious with the rest of the bikinis acquired in smaller quantities throughout the year. Upon agreeing to the details, we’d forward all leads originating from your country and announce our partnership with a press release in the media. We can also publish your contact information on our website.

That’s the reaction we want you and your clients to have from the moment you get in touch with us to the day you and your buyers receive our bikinis. It’s not enough to be good or even great in today’s hyper competitive environment where every product and service screams for attention. The ones that stand out are those that leave a lasting impression. One of my favorite lines was written by Tom Peters who wrote that, “customers have to go bananas with LOVE about your product to the point that they tell every damn friend they have and then start buttonholing strangers on trains and planes and busses.” I can’t wish for anything better than for you and your clients to feel the same way about our bikinis and support.

I’m not the type of person who buys paintings. In fact, I never bought one in my entire life besides the one I purchased from a street vender in Brazil. That was ten years ago and it cost $30. People in the know tell me “paintings have to speak to you.” I can’t recall of having a painting speak to me but there’s always a first time. That time came last month when a painting shouted from a window pane as I drove right past it. It was love at first sight! It yelled, “hey, come and get me now.’ I parked the car and couldn’t believe I was unexpectedly walking towards a store full of paintings. It was unplanned for, not in my budget and probably an extravagance. It was a simple painting of a coconut tree. I enquired about the painting and left the store empty handed a few minutes later. As I drove off I began to think how one day I’d probably regret not having bought the beautiful painting that compelled me to do something out of the ordinary. I ended up returning to the store 10 minutes later and giving it a new home. I share this story because that’s the impact I’d love you to have when dealing with us.

Sometimes I get asked if I can recommend suppliers of different products such as jeans, bags, and women's shoes. I assist when possible but feel reluctant to avoid any misunderstandings that may arise. If you Google the "key words" you'll find dozens if not hundreds of sources. The problem is finding a reliable and credible supplier that responds promptly, in your language and is export ready.

Be sure to differentiate your collection and show why you’re the better choice because you’ll be competing with others who source from China and buy a thousand bikinis for less than $5 unit. But remember, it's not just about price or product when it comes to vanity. Quality, comfort and great support is vital. You - the designer, seller, or point of contact trumps everything. In essence, you become the product. Your word, credibility, and integrity matter so much more than a few dollars more or less on the product or service you sell.

I’d like to remind our loyal clients and new comers that Brazil will be hosting the World Cup in 2014 and Olympics in 2016. This is an incredible opportunity. Exposure and demand for anything Brazilian will be HUGE. Get ready to sell lots of bikinis over the next few years as Brazil becomes the "in" destination for all kinds of products and services.

Xtra Life LYCRA ® fiber is the new standard in material technology for the swimwear industry. It delivers a beautiful and longer-lasting fit. Xtra Life LYCRA® fiber resists chlorine and other pool chemicals 5-10 times longer than unprotected elastane, allowing bikinis to look newer and keep their fit longer.

The best testimonials are unsolicited like the one we received this week from an enthusiastic client. Posted with permission, she wrote, "I just got them and they’re GORGEOUS! I can't wait to do business with you! I can't tell you enough how impressed I am with your impeccable customer service. It is really great in this day and age to find such a reputable company with such dedication to the needs of the customer. Whoever says customer service is dead is certainly not referring to your company!" - C. Ortigoza

"I just wanted to let you know that I'm very pleased with the bikinis. The material and finish of each piece is fabulous. I'm looking forward to ordering from you again. Thanks for all your help." - L. Tenario

Thanks Tenario. We're so glad you liked them and look forward to helping you place your next order. Thales P.

Non Removable padded cups

Bi 496, BI 497, BI 613, BI 614, BI 616, BI 620, BI 625, BI 626 and MA 902

Push Up with Underwire support
BI 612 (V shaped, placed in the center) and BI 619

Note: All bikinis are double-lined with white polyamide, a comfortable and silky like material.

Bikini producers who offer a private label option normally require a purchase order of at least 1000 pieces or a minimum of 300 bikinis per style in a particular color.

We can deliver a private label order for just three hundred bikinis in any style, color and size. In fact, for 150 bikinis you can design your very own bikini in the fabric and color of your choice. There’s no point in going with the cheaper supplier and ending up with 700 more bikinis you can’t sell. Often, the cheaper option turns out to be much more expensive.

I recently helped a friend inquire about distributing an American product in Brazil. He’s honest, hardworking and a great salesman. Unfortunately the distributor’s impersonal response led me to reject them instantly. I was asked to fill an extensive application form containing 30 plus qualifying questions. To a certain degree, I understand the importance of screening leads but it left me with an ill feeling about the company despite their great product. I didn’t feel their response was personal, timely justified or appropriate. The distributor committed a grave error by erecting an unnecessary barrier that could otherwise have led to a sale. Weeding out potential candidates may have worked in the past but not today when your competitors are one click away.

We NEVER ask such questions. Establishing genuine rapport with your client is far more important. Some of our best clients are individuals that outperform larger retailers and don’t necessarily fit the successful profile you’d expect. If we had imposed rigorous screening conditions many of our clients would have never qualified. You never know. Lower your sales barrier and conduct frictionless trade.

One of our clients ordered 3 times in less than 4 weeks and three other clients ordered twice in June.

As one client wrote, "did so well with your bikinis that I already need to place another order!" This isn't rare but rather quite common. In fact, most of our customers are repeat buyers.

Paparazzi recently spotted Stephanie Panagides basking in the sun. At the young and tender age of 1 year and 10 months, the Brazilian bombshell was taking a break from her hectic modeling schedule. She was seen sporting a beautiful bikini. When asked to reveal the brand, she raised her right thumb and said, "Mar Egeu bikinis rock.'

Many designer bikinis and swimwear brands operate on a franchising model. If you were to acquire the rights to market someone else's brand, here are the initial start-up fees based on information provided directly from their website.

$80,000 - Store infrastructure. Does not include store design and furniture. Based on their recommendation that the optimum store size is 600 square feet (60sqm) and that it costs $133 per square foot.

If you were to decide to take the swimwear franchising route, your total initial outlay could easily exceed $100,000 with ongoing franchise and advertising contribution fees of 8% to 11% of your monthly gross. Additionally, the franchisor and their bank usually mandate immaculate credit and $40,000 plus in liquid assets to meet their qualifying parameters.

This doesn't make economic sense even if you're generating a sizable turnover. This is precisely why you should partner with us. Mar Egeu doesn't burden you with expensive investments or require upfront fees other than the cost of the bikinis you order.

You can enlarge images to get a close up view of each bikini. The gallery also enables you to search for a particular style, explore color options and view bikinis in various angles.

Our design and production team will be prototyping Mar Egeu's 2010 collection over the next few months. We anticipate launching sometime in September.

Answer: They’re thriving despite the financial turmoil felt by millions around the world. According to economists and a recent article in the WSJ, products and services that make people feel good are doing well. Unlike big ticket items such as cars and houses, they’re indulging without breaking the bank.

Customs or import duty varies from country to country. In some cases our clients report not having to pay any taxes while others end up having to pay anywhere between 12% and 25%. When estimating your costs, it’s prudent to factor in about $1.50 towards the overall cost of each bikini. In some cases, FedEx may charge an import processing fee of $30.00.

Positive feedback is essential since it builds trust and enhances credibility between the buyer and supplier. That's why it's important to share some of the compliments we received over the years. We love kind words so please keep them coming. They’re truly energizing and make everything we do that much more worthwhile.

Private labeling is popular and your decision to go that route depends on your sales strategy. It's ideal if you plan to target retailers and sell beyond your inner circle of family, friends, and colleagues. The great thing about private labeling is that you get the best of both worlds – your name on the exact same bikini styles sold under the Mar Egeu brand. In essence, we become the "brand behind your brand."

Selling private label bikinis transmits credibility and trustworthiness in the eyes of a buyer. It makes the sales transaction more personal. The minimum purchase order for private labeling is 300 bikinis in any mix of styles, colors and sizes. The additional cost incurred is low and can be recovered easily. Depending on which options you choose, you can have as many as 3000 labels, tags, and sanitary stickers done for about $500. For details, please visit this Private Label link.

Some clients prefer private labeling because it protects them from having people trying to bypass them and get in touch with us directly. Although we understand their concern, it shouldn’t be an issue because we always refer them back to the original contact. We prefer to deal with one solid distributor rather than have to deal with several stores directly.

To conclude: If you're just thinking of buying a few bikinis to sell to your friends, then I don't recommend private labeling. If, on the other hand, you’re considering expanding and can purchase the minimum of 300 bikinis, then private labeling is a good option. It takes about 3-4 weeks longer to deliver and cost around $500 more to have the tags and labels produced and attached.

This is a difficult question to answer because it varies from client to client and country to country. Overall, the US small (S) is by far the most commonly ordered bikini followed by the US medium (M). The remaining bikinis (XS and Large) are divided equally but also depend on their final destination. For instance, XS sizes are popular in South American and Asian countries while large (L) size bikinis are sought after in Europe and North America.

If this is your first order, we suggest you include a mix of sizes to get a feeling for what works best in your market.

If you're feeling a bit frustrated and depressed due to the assorted economic challenges faced by millions around the world, there's hope and a great business opportunity for you with Mar Egeu’s new "You Design" program, which allows you to custom design, brand and market your own line of bikinis. This revolutionary program can be your ticket to escaping the rigors of a boring 9 to 5 job, the wrath of a nasty boss, and the incompetence of fellow workers. It will allow YOU to shine as the star and creative force behind your own line of swimwear. It will give you the pride of ownership and the freedom to spend more time with your family and friends. Whether your venture is full or part-time, it can provide you with much needed additional revenue for the nicer things in life. Isn't it time you started reaching for the stars and your entrepreneurial dreams? With Mar Egeu's low initial investment, superior design team and product line, and ongoing customer support, your dream can soon become a profitable reality.

As soon as you receive our bikinis you'll understand why we're more expensive. There's simply no comparison! For one, we use the finest Lycra ® available in the market and apply luxurious embellishments that can add as much as 50% to the total cost of the bikini. All bikinis are double-lined and include authentic "Made in Brazil" labels. Our bikinis meet rigorous export specifications. We don't differentiate on price. We focus on producing high quality swimwear with distinctive styles. We're a boutique designer that adheres to strict Brazilian tax and labor laws. We don't mass produce or employ child labor. Our fashion brand, including those of our private label partners, can be found on celebrities and in fine apparel boutiques around the world. We also provide fanatical support not typically offered in our industry. I hope this clearly explains why we're reasonably priced higher in the market.

Enough gloom and doom: There's a prediction from a leading color source that cheerful and sunny yellow will be the influential color of 2009.

Pantone Inc., which provides color standards to design industries, specifically cites "mimosa," a vibrant shade of yellow illustrated by the flowers of some mimosa trees as well as the brunch-favorite cocktail, as its top shade of the new year. In general, Pantone expects the public to embrace many tones of optimistic yellow.

"I think it's just the most wonderful symbolic color of the future," says Leatrice Eiseman, executive director of the Pantone Color Institute. "It's invariably connected to warmth, sunshine and cheer — all the good things we're in dire need of right now."

In the spring fashion collections previewed earlier in the fall for retailers and editors, pops of yellow brightened the runways of Carolina Herrera — who called her favorite shade marigold — Badgley Mischka, Zac Posen and Michael Kors, among others. Kors even included a retro yellow polka-dot bikini that clearly harkened back to a more upbeat time.

Great News! Mar Egeu's 2009 bikini collection has 6 beautiful designs in a variation of yellow.

85% Poliamida (Nylon) combined with 15% Spandex (Elastano) lining (stretch).

Fantastic Opportunity! 50% off.

Update: We'll launch during the first week of October. Please check back in a few weeks.

eHow Fashion, Style and Personal Care Editor mentioned Mar Egeu as a top pick when searching to buy a Brazilian Bikini.

We get requests to produce micro bikinis. They're a niche market and not as popular on Brazilian beaches as one would think. Brazil's association to skimpy bikinis is largely exaggerated but its mythical perception serves the country well. They go by several names: mini, tiny, Rio, g-string or thong bikinis. Brazilians refer to them as "fio dental" which literally translates to "dental floss!"

Micro Bikini made with crystals.

July 20 , 2008

FedEx Price Hike

I'm sure you've heard that the price of oil is at an all time high. Guess what that means? Higher fuel prices translate to higher transportation costs. FedEx, once again, raised their price list by an additional 10% on top of the previous increase of 20% in February.

A 10 minute telephone interview transmitted on, Proti Grammi, the morning show of the

It's in Greek! We were covered in Eleftheros Tipos, one of the highest circulating newspapers in Greece.

"...After eliminating hundreds of manufacturers imagine so many Chinese company's contacted me they are making swimwear for $2 a piece which I'm really not interested because I'm looking for top quality with high fashion flair so I'm really hoping that we can do it with your company. Its going to be my first own label swimwear collection I will need your expertise." - Nilufer Satorius

Haco's a company we use to outsource the production of labels and tags. They recently launched an "eco-friendly" line. The Nature Line uses natural materials such as cotton, bamboo, linen, wool and recycled polyester which don't harm the environment.

A full page was dedicated to our business in the April edition of "Gestão & Negócios."

It's hard to be precise on turnaround since it depends on factors such as the time of year and particular model requested. As you can imagine, it's not practical or cost efficient to stock every model in every size and in every color combination. On the other hand, models are produced to replenish our stock on a daily basis. Some take longer than others to become available since we depend on third party companies to supply accessories or work on bikinis that require crochet or macramé. I can assure you that we have one of the best turnarounds in the industry and most certainly in Brazil. You'll have troubles finding a company that provides the transparency and fanatical support we do. It's fair to say that most bikinis become available within 1-3 weeks maximum.

On October 30th, 2007, Brazil was confirmed to host the 2014 FIFA World Cup™. Brazil won the football tournament a record five times. This is a great opportunity to plan for theme based bikinis as market demand for World Cup items will be enormous.

in addition to bikinis, we produce men's swimwear, boxers and speedo style sungas. Check these out.

We were named "TOP TEN WORLDIEST" BUSINESS by StartupNation among thousands of home-based entrepreneurs who entered the competition. This award received national attention and was mentioned in the WSJ and Money Central section of MSN.com.

Founded by Rich and Jeff Sloan, StartupNation provides entrepreneurial advice via a nationally syndicated radio program and through online content for entrepreneurs who want to start a business. The Sloan brothers are successful inventors, experienced entrepreneurs and authors of StartupNation: Open for Business (Doubleday). They appear frequently as small business experts on national television and in online and print media.

Here's the Press Release

Please call me anytime but if you're wondering what time it is when I answer the phone then click HERE

1) Monthly production capacity: 15,000 pieces with the ability to ramp up if demand spikes.

3) We outsource to a number of companies and individuals who are experts in a particular area. Many of these are ladies who specialize in crochet or producing hand-painted designs.

What's good for the environment is good for business. We sincerely believe that and over the next few months we'll be adopting ecologically sound business practices and sharing them with you. We'd love to here from you if you have any good ideas. Here are just a few we have in mind:

2) Produce an Eco friendly line with 100% natural materials that are even biodegradable

5) Publish energy consumption and plot graph of reduction, if any, made based on changes we make in the production process.

6) Share a percentage of revenue to support environmental causes. Ex - that support saving the Amazon Forrest.

These are just a few ideas. Please send us more. It won't be easy but we'll make a conscious effort and even strategic decision to implement, if not all, most of the above measures.

I believe business is personal so I suppose my life's an open book. Here's one of the proudest moments in my life. I'm sharing a video clip of my daughter Marianna meeting her baby sister Stephanie for the very first time. Stephanie was born on August 10th at 13:15. Warning: we're all quite moved to say the least.

Every August we publish our price list in USD and avoid increasing them for a period of 12 months. This can be risky since a fluctuating exchange rate with a downward trend (see chart above) can place our business at risk in terms of turning a profit and being able to provide bikinis at a competitive price. For instance, in August of 2006, we priced our 2007 bikini collection based on the exchange rate of 2.20 but unfortunately the USD depreciated by a staggering 17% against the Brazilian (Real) and is currently trading at 1.82. In fact, the dollar depreciated by almost 30% over the past 24 months. As we prepare to publish our 2008 prices, we’ll have to factor in a weaker dollar and hope to make it up to our clients by continuing to provide outstanding quality and fanatical support. As one client wrote, “we know you’re slightly more expensive, but we’re willing to pay a premium in exchange for peace-of-mind.”

I once read something funny about bloggers. The only one who reads them is the person writing them. I hope that's not the case and that you find some of the content helpful or relevant. No, we haven't been sleeping it's just that we've been busy designing 30 new glamorous bikinis for our 2008 bikini collection. We expect to launch them in August complete with press coverage, new catalogs and a fashion show. If you want to be the first to know when they become available, simply send me an email requesting that you want to be notified when the 08 collection launches.

Our fitness wear is superior to others in the market. We worked closely with a textile designer in an effort to improve on the current fabric. The results are as follows:

1) Tighter and more comfortable fit due to greater elasticity used allowing it to return to it's original form. This reduces the slack and saggy look. This is known in Brazil under the "power" brand to identify this type of fit.

2) Integrated hidrofile fabric maintains the fabric dryer for longer while at the same time allowing for easy transpiration. This falls under the category of "easy-care" meaning it is easy to wash and dry.

3) An increase in the percentage of poliamida allows for a softer and smoother fit. You can feel this when you squeeze the fabric. The altered composition provides more chest and bottom support.

4) Thermo comfort allows for the escape of heat, humidity and sweat away from the material.

5) You can wash them many times over and it will still hold the same color and stretch...I doubt that from cheap imports.

Our competitors like Rosset and Santa Constacia use less poliamida giving it a cheaper feel. The difference is obvious when you touch the two materials....ours is softer.

I recently came across an amazing website worth sharing. www.Kiva.org "Loans that change lives."

It's definitely worth visiting and contributing if you find the cause worthy - lending money to small businesses in developing countries.

Sometimes we get asked how to pronounce Mar Egeu. This should help: Mar - M as you’d pronounce "m" in mother and "ar" as you would sound off the letter "r." Mar is Portuguese for Ocean. Egeu - "E" as in egg, "ge" as in jet and "u" as in "you." Good Luck!

A gorgeous model wearing a Mar Egeu bikini appeared in the July 2006 issue of FHM, a widely circulated men's magazine.

Our sizing chart serves as a rough guide and has proven to be quite accurate with a return rate of about 3 percent. Bikinis contain Lycra which provide elasticity and therefore a more comfortable and flexible fit. The stretch component can add as much as 2-3 cm and therefore cross over from one size to another. Another thing to consider is that Brazilian producers don’t provide numeric measurements as detailed brands in the US - cups size, specific dimensions etc... We simply produce clothing with labels depicting the sizes as P, M, G or GG. The US equivalent of these sizes would be XS, S, M, and L. Sizes can vary from one manufacturer to another and even differ from model to model.

Our target launch for the 2007 Mar Egeu Bikini collection is Mid July with catalogs and digital images becoming available during the first week of August. We'll be incorporating several of your design suggestions. Thanks to all of you who have contributed.

Veja is Brazil's most popular weekly magazine and ranked 5th in the world in terms of circulation. It's the equivalent of Newsweek or Time in the United States. It has been reported by many in the fashion industry and media that Carolina Del Lama will be the next Gisele Bundchen of Brazil, one of the most recognized and respected super-models in the world.

More than half of female workers have already left or are seriously considering escaping conventional nine-to-five working in a bid to invent their own working patterns, according to a new report. Does this resonate with you? Click Here to read more about it.

My dear friend and business partner Nicolas Katsorchis appeared last Sunday in one of the most popular Brazilian newspapers, "Diario de Sao. Paulo."

Marianna (our baby daughter) sporting MarEgeu's baby line and celebrating her 5th month today.

A few days ago a potential partner said that, “we were too good to be true.” I didn’t know how to respond because the term expresses the skeptical view that something is so good that it defies belief and must have something wrong with it. In retrospect, I can only interpret it as being a compliment and testament to our great work.

Marketing Guru Seth Godin says, "If you can't state your position in eight words or less, you don't have a position." In seven words I was able to state that we offer, "Amazing Brazilian Bikinis Backed with Fanatical Support."

Brazilian-bikinis.net launches Mar Egeu’s highly anticipated 2006 bikini collection and offers fanatical support in an effort to help beginners fulfill their entrepreneurial aspirations to resell top notch brands from Brazil.

The 2006 swimwear collection consist of 37 creative models. Each bikini is unique and successfully captures the natural beauty and vibrant elements that make up Brazil. Designs include hand-painted birds from the Amazon, palm trees, exotic fruit and floral patterns.

The great thing about Mar Egeu’s new collection is that they offer a mix of skimpy tops and tie side bottoms along with fuller bikinis to satisfy a range of tastes. Mar Egeu’s 2006 collection derives its inspiration from Brazil’s diverse landscape, vast oceans and open blue sky. Each design blends a piece of “mother nature” and balances it with the beauty of a woman’s body. Reaction to the new collection has been phenomenal, with pre-orders coming from the United States, Europe and Australia.

Thales Panagides, founder of Brazilian-bikinis.net, in a bold statement says that, “Mar Egeu produces the best artisanal bikinis in the world. A tremendous amount of detail goes into each bikini and that’s what differentiates the MarEgeu brand from generic brands that simply differ on cut and pattern.” Panagides mentions the use of embellished accessories and details such as coconut shells, sea shells, wooden beads, straws, buttons, metallic rings, buckles, hand-painted designs, embroidered floral petals, and crochet. According to Panagides, “quality brands and our commitment to fanatical support” are the two reasons why Brazilian-bikinis.net has been successful in attracting new partners. Brazilian-bikinis.net offers a money-back guarantee on all bikinis that don’t meet the recipient’s expectations.

Besides offering access to premium brands from Brazil, Brazilian-bikinis.net hopes to secure new partners by offering one-to-one fanatical support. Panagides explains, “I think we’re the only company in Brazil that follows up with a telephone call to answer questions our customers may have.” This is just one of the many ways Brazilian-bikinis.net exceeds customer’s expectations. Partners can chat in real time with the founder and expect to have emails replied to within 24 hours or less.

Brazilian-bikinis.net caters to beginners. Panagides recounts when he received an email from a potential partner who didn’t know how to open an Excel spreadsheet attached to their email. Today, that same person is one of the largest wholesalers and an Internet expert. We realized that we had to make a dramatic impact and reduce the barriers to entry in order to attract new partners. For example, Brazilian-bikinis.net offers convenient payment options and doesn’t require a minimum order among other things.

Since then, we have made it our mission to empower timid entrepreneurs and provide them with successful selling tips that have worked for other distributors around the world.

Panagides added that, “We often receive requests from entrepreneurial men and women interested in opening an apparel store. Most clients include, but are not limited to, specialty boutiques, women’s clothing stores, e-commerce sites, high-end surf shops and tanning salons.”

I was interviewed by Gringoes.com, a web portal that provides information for the growing foreign community in Brazil. Click here to read the full interview.

I’m posting news about our forthcoming price increase in an effort to be transparent and clear on a sensitive matter.

1) The US dollar depreciating by 30% against the Brazilian currency (Real) since the 2005 price list was first introduced. As a result, exporters who priced their goods in dollars see their profit margins reduced substantially. The exchange rate hurt exporters so much that some have had to adjust their current 2005 prices by 10%, unprecedented but necessary.

2) The price of Lycra increased. This is hard to justify because suppliers of Lycra base their costs in dollars and one would think that a weak dollar would make Lycra cheaper but now that the Brazilian currency is strong, Lycra suppliers like Rosset, resist lowering their prices and if fact have increased them.

3) The minimum wage in Brazil has increased. It was passed into law and introduced this May. Most production line workers consist of minimum wage earners.

5) Value added accessories applied to each item (rivets, metallic rings, etc…) result in higher costs per bikini but these Artisanal details are what differentiates our line and should have a positive impact on sales.

This year we were able to maintain the same average price compared to the 2004 collection but it’s no longer viable for the reasons highlighted above. We want to remain as competitive as possible because if you don’t sell we don’t sell! We believe that we’re still an attractive alternative to other premium brands that wholesale for three to five times more than our brands.

I’d be concerned if it was an isolated case but it's across the board. We can't compete against the Chinese or Indians on price but we have a huge advantage over low cost producers, in addition to quality and creativity, all pieces are "Made in Brazil." This is a huge selling point, like saying, "Intel inside." That's music to Brazilian producers!

I'm finally back to blogging. My wife just delivered a baby girl by the name of Marianna. She was born on June 1 at 1:05am. She's our first. I'll try to post more often. Thanks for checking back once in awhile.

1) If the product doesn't have a "WOW" (gasp-worthy) impact on the consumer, then don't offer it through Brazilian-Bikinis.net.

7) Offer Fanatical Support - respond to emails within 10 hours and make the call.

Tom Peters said that, "A new factory goes on line in China every - 26 minutes!" That's probably an understatement. As Trendwatching notes, ""With the majority of most mundane products soon to come from China and other hyper-efficient, low-cost, economies-of-scale-obsessed 'workplaces of the world', manufacturers in developed economies will have little choice but to upgrade their output to premium, higher margin goods if they want to survive the looming Sea of Low-Cost Sameness."

...There's no denying that the economic impact of China on global businesses represents a threat for some companies but it's also an opportunity for others like Brazilian-bikinis.net. How can it be an opportunity, after all, we receive emails from potential buyers who compare our bikinis, fitness and lingerie line with those offered by Chinese suppliers for lower prices?

The answer's simple: If you dare compete on price you'll lose. You've got to offer a differentiated product backed by OUTSTANDING customer support. That doesn't mean that the Chinese can't do the same but there's more to a product than buying low. Click here to see what separates us from the pack. We're constantly improving and as the saying goes, "if you're through changing, you're through."

MarEgeu bikinis are commonly featured in popular fashion magazines and on national television.

...I believe it's more personal, that it adds credibility, and makes our company more trustworthy. It's always nice to know who you're dealing with thousands of miles away...and don't be surprised if I follow up with a personal phone call after receiving your enquiry for information about our sexy bikinis and hip fitness wear collection. Write to me at: thales@brazilian-bikinis.net

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